Growth Engineering

Why 70% of Your Potential Customers Leave Before Buying — and How Growth Engineering 2.0 Can Stop It

Here’s the harsh reality: even if your marketing is solid and your product is excellent, 7 out of 10 potential customers will abandon your site or app before completing their purchase. It’s not random; it’s because something in your marketing approach, messaging, or user experience failed to connect at the right moment. It is no longer unusual in...


Data Science

How to Optimize Your Database like a Pro: Tips You Would Not Learn in Tutorials

You have built a flawless front end, your APIs respond in milliseconds, and your servers are more than capable—yet your app still feels sluggish. Why? The culprit is often an unoptimized database. Retrieving data from a database is easier when executed correctly, and no, we're not talking about your Excel sheet. It boils down to poorly designed sc...

AI & ML

AI-Powered Productivity: How Adopting GPT Can Optimize Your Workflow

Gone are the days when you had to oversee piles of files, reply to hundreds of emails, and draft reports on Microsoft Word; today, you make use of Agentic artificial intelligence (AI) tools like GPT to do that, along with planning the scrum for an entire week or a month, reviewing tasks, and optimizing workflow. Generative Pre-trained Transformers...


Data Science

The Evolution of Data Roles: Analyst, Scientist, and Engineer (Why You Might be All Three)

In the rapidly expanding universe of data, job titles have evolved just as quickly as the technologies that support them. Once upon a time, "data person" was sufficient. Today, however, we distinguish between Data Analysts, Data Scientists, and Data Engineers — each role with its focus, skill set, and value proposition. Although their prefixes rema...


AI & ML

Adopting AI and Data Analytics as Growth Engineering Factors

Despite substantial investments in research-driven marketing and scalable product development, over 70% of businesses struggle to achieve sustainable sales and revenue growth, primarily due to a lack of actionable insights into what truly works. Many organizations fail to validate their strategies through measurable testing, neglect ROI analysis,...


AI & ML

Revolutionizing Healthcare: How AI and Machine Learning Will Disrupt Modern Healthcare

AI-enabled imaging has helped detect severe conditions in patients with improved accuracy in radiology, pathology, and endoscopy, with many questioning whether AI can outperform doctors in diagnosing infectious diseases. AI and ML models are transforming how we experience healthcare, from diagnosing diseases to pinpointing tumor risks. For instanc...