Growth Engineering

Why 70% of Your Potential Customers Leave Before Buying — and How Growth Engineering 2.0 Can Stop It

Here’s the harsh reality: even if your marketing is solid and your product is excellent, 7 out of 10 potential customers will abandon your site or app before completing their purchase. It’s not random; it’s because something in your marketing approach, messaging, or user experience failed to connect at the right moment. It is no longer unusual in...


AI & ML

Adopting AI and Data Analytics as Growth Engineering Factors

Despite substantial investments in research-driven marketing and scalable product development, over 70% of businesses struggle to achieve sustainable sales and revenue growth, primarily due to a lack of actionable insights into what truly works. Many organizations fail to validate their strategies through measurable testing, neglect ROI analysis,...